With businesses a little quieter than normal, now is the perfect time to look at your internal marketing material, particularly your website. Whether it’s out of date and you need a complete refresh or it’s a year old, it’s time to give it a little TLC.
Even if your site was built recently there’s no reason you shouldn’t take this opportunity to review it. Overtime you may find it has become slow to load, the content is no longer relevant, your SEO (search engine optimisation) has slipped, it still contains team members who no longer work within the company, or you’ve branched out and offer new services, ensuring your website stays current is so important. As more people are working remotely your online presence maybe the only exposure or sales platform you have available so use this opportunity to make most of it.
It’s easy to forget your website when busy, it slips to the back of your mind because it’s doing its job but, it may not be doing it to its best ability. Technology and design trends change and continuously improve which is why we’re recommending companies consider a refresh.