Graphic Design and Branding

Popcorn, branding and graphic design

The simple definition of brand identity or logo is how you want the market to perceive your product or company.

A good logo is the cornerstone of your brand.

Branding is the process of using a word or an image to identify a company or its products. It is what differentiates competitors and helps consumers remember a company and recognise their products. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is becoming more than a logo or a product. It is becoming a promise of quality and reputation!

We can also create your Corporate Brand Guidelines Document which is vital for keeping the deployment of a brand both consistent and professional. It provides a set of rules and guidance that help ensure your brand appears as it was intended, fonts, font size, colours, logos, icons and position etc.

Key areas a brand guidelines document will typically cover include:

• Logo Usage
• Colours palette
• Fonts
• Messages
• Company name, logo, or slogan
• Company Stationery
• Marketing materials and advertising
• Signage
• Uniforms

First impressions count

A good logo should have meaning and power. It’s a process which takes time and study. To create great business branding that truly represents your company, culture and image, you’ll need a specialist to help you discover what that looks like. Our expert designers have the knowledge and experience to design a logo which reflects who you are, what you do, and where you’re going.

Feedback from Vision

“Really happy. My company (Vision Survey) used them in couple of projects. Good communication, fast and fair prices. Really recommend Popcorn Web Design. Thank you guys.”