The Benefits Of Organic SEO

When the results of a search appear, the top websites have paid to be there. That is called “paid SEO”.

Organic SEO is when the search engine has found your website and decided that it meets the search criteria. It means that you haven’t paid for links or adverts, but that you use the information on the website and the structure of the website to make sure that your website is found by the search engine – and appears high up the page.

Brilliant hey?! No cost for each time your website appears in response to a search – the search engine just decides that you are a great website to show.

Keeping it simple, four key factors which contribute to organic SEO are:

• The website has great content which allows keywords to be identified
• The website loads quickly
• Other websites link to it and reference it (giving it credibility)
• Users spend time on the site

Search engines are clever things. They are not going to suggest a website which has glitches, is slow, and has no history of keeping people engaged. In other words, the better your website, the better your organic SEO.

The better your organic SEO, the higher your website will rank in search results.  You will know from your own behaviour, that we simply don’t look beyond the first page of results.  You want your website to appear, and you want it to appear on the first page. Organic SEO can help you achieve that.

The better your organic SEO, the more times your website will appear in response to a search. For example, if you are a coffee shop, you may want to appear in response to a search for “coffee shop”, as well as “great coffee near me”, “oat milk latte”, “coconut milk flat white” and “coffee shop with Wi-Fi”.

Appearing in response to searches, on the first page, will increase traffic to your website and in turn increase your revenue/profit, and grow your business.

Organic SEO is very cost-effective and gives long-term results. After all, you are not paying each time to appear – the search engine is deciding you are a great option to show.

And remember that “keywords” isn’t just about single words. These are terms that people will use in a search. One word may have a huge number of websites competing to be seen in response to a search for that word. Turn that word into a phrase, and suddenly the competition starts dropping off.  For example, cake shop versus chocolate gluten-free cookies.

That’s about the techie back-end of a website. Make sure that your structure has the correct descriptions and titles, explaining what is on each page. This includes photos. The search engine will look for the keywords in the content of your website but also in the structure (or the backend) of your website.

Give search engines something to find! Think about adding a regular blog to focus on providing information that users are looking for.

Having a website that is easy to use, fast to download, and with minimal links to find the information that users want, will help improve your organic SEO. Having a great design which is attractive and easy on the eye, will keep people on your website for longer, and improve your ranking.

Have links to other websites to give your site credibility. Making sure your site has internal links assists search engines to “crawl” through your content to find relevant information. For example, letting you know that you can find out how we build great websites with optimisation for SEO by inserting an easy-to-click link here, will help our website SEO 😁

Think about how you can make your website engaging and interesting in ways other than words. Great video content will keep people on your website for longer, which will improve your organic SEO.

Make sure you understand the search volumes and competitive rates for each keyword. Target a mix of short-tail and long-tail keywords. Monitor how you rank, and make changes as time moves on in response to the stats.

Having an article over 2000 words counts as “long form” and can improve your ranking with search engines. Have a strategy that includes short form, long form, video, and pictures. Measure performance and review your content plan in line with your SEO results.

Just like any strategy within your business, your organic SEO needs a little bit of love and care to be the best it can be.

A level of organic SEO can be achieved with some basic tweaks but to achieve great organic SEO you probably need to call in the pros. That’s us by the way 😉 We can keep on top of keywords, monitor the impact of changes, keep the back-end SEO optimised and help manage the organic SEO strategy.