Website Search Engine Optimisation

Otherwise known as Website SEO

We have years of experience across a range of markets and industries, as well as a proven track record of helping companies to improve their organic rankings. Our SEO services don’t just focus on ranking for any keyword. Our team will review all your data to ensure that you rank for the search terms that are going to help your business to grow.

Planning & Build Optimisation
Service done during creating the website (typically 4hrs)

• Full keyword research to create a list of target search terms
• Online strategy proposal including improvements to website structure
• Update of the website to affect all elements of the digital strategy including managing the URL structure, on page copy.
• Full on page Optimisation including rewriting of existing page copy and the setup of new pages as appropriate for landing page purposes
• Writing of all site Page Titles, Meta data, alt tags and contextual links

Site Launch/Migration
Service done as site goes live (typically 7hrs)

• Set up of Google Search Console (Webmaster Tools) account
• Submission of sitemap to Google
• Search engine submissions (only Google)
• 301 re-directs if required
• Replicate page titles and meta descriptions from the old website to the new

SEO Audits, Rankings Review & Optimisation Work
Ongoing Monthly Service once live (typically 3hrs each month)

• Agency Analytics Software – Full SEO review and report to include;
o Keyword rank tracker
o Organic Google analytics reporting
o Goal conversions
o Backlink monitor
o Site audit
o Competitor analysis
o Crawl errors
o Social media tracking / MailChimp tracking
• Work to correct and improve findings from above report
• Marketing advice relating to site usability & other digital marketing elements
• Google penalty assessment and recovery

Feedback from Ed Howley 

“Popcorn are doing great job with my website including social media and SEO.”

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