Search Engine Optimisation

Otherwise known as SEO

This is the area of expertise for our managing Director, Fintan. As our Search Engine Optimisation consultant, it is his responsibility to optimise, monitor and improve our clients’ sites so that the number of visitors grow,  their key phrases improve month by month in Google Rankings and business enquiries increase.

If you want to try us out, then Google “website design UK” you should see us on the first page out of 1000 Million results. On the day I put this up we were number 1 after the adverts and Google maps results.

We have years of experience across a range of markets and industries, as well as a proven track record of helping companies to improve their organic rankings. Our Search Engine Optimisation SEO services don’t just focus on ranking for any keyword. Our team will review all your data to ensure that you rank for the search terms that are going to help your business to grow.

Each month we run a full audit, looking for broken links, missing tags, number of backlinks, etc. A full suite of 50 tests against Google’s latest search engine optimisation SEO standards then we look to fix any issues before looking at improving rankings.

Feedback from Ed Howley 

“Popcorn are doing great job with my website including social media and SEO.”

SEO Planning & Build Optimisation

Search Engine Optimisation Service during creating the website (typically 4hrs)



  • Full keyword research to create a list of target search terms

  • Online SEO strategy proposal including improvements to website structure

  • Update of the website to affect all elements of the digital strategy including managing the URL structure, on page copy

  • Full on page search engine optimisation SEO, including rewriting of existing page copy and the setup of new pages as appropriate for landing page purposes

  • Writing of all site Page Titles, Meta data, alt tags and contextual links


Search Engine Optimisation on Site Launch/Migration

SEO Service done as the site goes live (typically 7hrs)



  • Set up of Google Search Console (Webmaster Tools) account

  • Submission of sitemap to Google

  • Search engine submissions (only Google)

  • 301 re-directs if required

  • Replicate page titles and meta descriptions from the old website to the new


SEO Audits, Rankings Review & Optimisation Work

Ongoing Monthly Search Engine Optimisation Service once live (typically 3hrs each month)



  • Agency Analytics Software – Full SEO review and report to include;

    • Keyword rank tracker

    • Organic Google analytics reporting

    • Goal conversions

    • Backlink monitor

    • Site audit

    • Competitor analysis

    • Crawl errors

    • Social media tracking / MailChimp tracking

    • Work to correct and improve findings from the above report

    • Marketing advice relating to site usability & other digital marketing elements

    • Google penalty assessment and recovery




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