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LK Performance.

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LK Performance
LK Performance
LK Performance
LK Performance

project disciplines.

  • Web Design
  • Wheel and Tyre Finder
  • E-commerce
  • Wheel and Tyre Packages
  • Content Management System
  • Blog
  • Newsletter Integration
  • Web Hosting
  • Search Engine Optimisation

the brief

LK Performance, a wheel, tyre and performance parts company based in Bradford which specialises in the modified car scene. They approached us to redesign and redevelop their existing site as it never properly fulfilled their original brief.

The brief was to develop a system that would associate a wide range of wheels and tyres from their catalogue based on the customer’s car selection. The site also needed to operate effectively with search engines to ensure high traffic and conversion rates.

the solution

Our solution was to develop a fully bespoke e-commerce platform that is designed both visually and technically from the ground up to handle LK Performance’s extensive product database. We designed the site with a ‘grunge’ look and feel that has the occasional flourish of tyre tread to further compliment the motoring theme.

The site features an extensive database of vehicles featuring the key attributes required to accurately match wheels to vehicles. The site can also calculate a staggered wheel arrangement where the rear wheels are wider than the front. To make the experience easier for the customer, the site will attempt to upsell a selection of wheel and tyre packages if suitable tyres are available. The customer can further build their complete package by adding accessories such as polishes, dust caps and more.

This was one of our most technically challenging websites to date and one that both the client and Popcorn are very proud of.