hard work never hurt anyone

Floor Tech UK.

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Floor Tech UK
Floor Tech UK
Floor Tech UK
Floor Tech UK

project disciplines.

  • Logo design
  • Brochure Design
  • Stationery Design
  • Image Sourcing
  • Image Retouching
  • Copy Writing

the brief

Floortech UK are a start-up commercial flooring company targeting interior designs and the construction trade. They required a brochure to capture their services that worked equally well in digital and print formats. With very little time on their hands and their focus on the day to day management of their business they required Popcorn creative to embrace the project as a whole, taking on not only the design of the brochure also to create copy and establish a strong identity for Floortech UK.

the solution

Popcorn created a clear identity for Floortech, designing a clean logo which was then applied to all aspects of their brand; from business card, letterheads and compliment slips to email footers and invoices.

The brochure is strong on images, showcasing their comprehensive range of floor styles and services. Illustrative elements are intended to draw from the detail of wood grain and flow through the brochure, drawing the eye across the page. The client were very happy with the result and are keen to work with Popcorn again on any design they may have.