Google's Update

Has Your Website Recovered From Google’s Spam Update?

Throughout the year Google continues to release updates that normally go unnoticed however, this hasn’t been the case for the July 2021 release. It was announced the update would take two weeks to roll out, however, it came accompanied by two spam updates and the effects have been seen by websites around the world.

Along with ensuring the quality of a site, the algorithms focus is on the quality and markup of the links used. Linking or link building is an SEO technique where other websites link back to yours and vice versa, this increases a websites authority in Google, drives traffic, increase its visibility, is used to improves brand exposure and more. As part of the update Google released their recommended best practices for affiliate links, sponsored, guest posts and others ensuring users don’t get caught out.  Make sure you’re not one of them and head over to Googles search Central Blog or click here.

Luckily the clients of ours who saw an initial drop have recovered but if you’re concerned that traffic has not returned to your site then please get in touch with us to see what we can do.

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