The Health Policy Partnership
The Health Policy Partnership are a specialist health policy research organisation, their work drives policy and system changes to help resolve the most complex issues facing healthcare systems. The Health Policy Partnership empower stakeholders with the evidence to help drive meaningful policy change.
The Brief.
To replace the existing website with a fresh modern design that highlighted all the key areas of the business and a strong engaging user experience. The website must also have full content management control for the marketing team, fast loading times and be well optimised for search engines.
The Solution.
We recommended our bespoke website solution as this best fits the requirements of the brief as gives us the creative freedom to fulfil the client’s needs. We had several conversations with the client to discuss and identify a visual approach that worked well with their brand. The website required a large number of unique visual layouts to accommodate a wide variety of information. This has then all been customised to work with WordPress, which has allowed the client to have full capability to update all pages and content themselves. Also, being fully responsive ensures the website displays correctly across all devices.
A lot of time was spent on page speed optimisation to ensure both a better user experience and also the potential to have greater organic search engine rankings. This was a night and day difference from the existing site. They also opted for our optional migration service which means the new site can safely replace the old site without any negative effect on their Google rankings.
