Stansted Crowned a Leading UK e-Commerce Town

Stansted has been crowned one of the UK's top eTowns in e-commerce, Google announced today. The Google eTown Awards are designed to recognise those towns whose businesses are most actively embracing the web, and at a time when the internet is spurring economic growth Stansted has won fourth place.

The award builds on the success of Stansted's small businesses. Tech savvy business owners in the area are taking advantage of the close proximity to London's third busiest airport, with companies providing accommodation, food and leisure services leading the way in using the internet to attract travellers and airport employees.

According to the Boston Consulting Group, companies with an online presence grow at least four to eight times faster than those companies without. In Stansted one local beauty salon, Style Me Beautiful, saw interest from potential customers double after they began using the internet to market themselves.

To provide a snapshot of this vital economic activity, Google worked with Ipsos MORI to break the UK into its 12 regions and analysed the online strength of local businesses across 1,300 towns. Those towns with the highest scores in each region were awarded eTown status.

Dan Cobley, Managing Director at Google UK, said:
"The internet is going to contribute massively towards our future economic growth, and many businesses rely on the web to grow. These eTown awards are designed to recognise and reward those areas leading the way forward in e-commerce, and Stansted should be extremely proud to be one of the UK's top e-commerce towns."

The top 12 Google eTown award winners in the UK are:

  1. Stratford upon Avon, West Midlands
  2. Edinburgh, Scotland
  3. Richmond, London
  4. Stansted, East of England
  5. Towcester, East Midlands
  6. Bournemouth, South West
  7. East Marlow, South East
  8. Blackpool, North West
  9. Harrogate, Yorkshire & Humberside
  10. Blaydon-on-Tyne, North East
  11. Newtown, Wales
  12. Belfast, Northern Ireland

Councillor Alan Dean, member of Uttlesford Council for Stansted, said:
"Businesses in Stansted are working together through a new, local forum to up their game and benefit from both the airport on their doorstep and from e-commerce. We recognise that good communications are the key to business success. An award like this is a welcome stimulus that will set our broadband buzzing."