4. Splashes of Colour
With Pantone’s Colour of the Year for 2019 announced as Living Coral, we predict that bold colours are going to become very popular within the web design world. Vibrant and vivacious, statement colours like Living Coral can really help to grab the attention of website users.
Asymmetrical colour blocks can also help users to better distinguish the content on your page. For example, adding colour blocks to call to action buttons is a great way to help the user easily navigate around your site, and drive more clicks to certain landing pages.
When incorporating new colours into your brand’s website design, it’s important to bear in mind the message you want your company’s visual identity to communicate with potential customers. While yellow often signifies a business that’s friendly and cheerful, blue conveys professionalism and authenticity.