Client case study - Rimstyle
Rimstyle - www.rimstyle.com Client profile:
Rimstyle sells performance-enhancing car parts online and is one of the UK's leading suppliers of alloy wheels and tuned exhaust systems. The company already had a website, but it needed re-building to provide class-leading functionality and greater capacity for the huge range of parts it sells. Scouring the internet in search of a comparable site that offered what Rimstyle wanted, the company looked at the most successful general car parts website and found it had been created by Popcorn.
With the new Rimstyle website, visitors can get straight into finding what they want through two intuitive search routes: their car's marque and model or the type and brand of the parts they require. The site automatically narrows down the criteria to offer just the parts that are right for the chosen vehicle. Once the car's details are entered and confirmed, all the different parts that can be ordered for that car are displayed and can be added to the shopping basket as required for purchase. With development complete, Rimstyle now maintains the site itself and can change any of the 200,000 products stocked, as well as offers to be featured on the homepage, at will through the content management system.