Client case study - Foster Group
Foster Group - www.fostergroup.co.uk Client profile:
The company already had a website focused on stitching and embroidery services for promotional and corporate clothing. The site design was poor and it wasn't generating leads. Foster Group therefore needed a new and improved website, with full e-commerce capability to cope with a huge product range of around 20,000 items. The website would also need to accept and manage product and description data from its major supplier's catalogue, without running into content plagiarism problems with search engines. Foster Group was referred to Popcorn by another customer.
A fresh new look was created for the Foster Group website, with product categories clearly and colourfully defined and differentiated. With so many products available through the site, the 'engine' needed to be robust, expandable and easy for the client to maintain. The main wholesaler's database can now be imported annually and Foster Group's own staff can add their own content and modify the standard product descriptions. Searching on any of the wholesaler's leading product offerings will return Foster Group at the top of search results. Having avoided falling foul of the search engines, the site is now extremely successful - sometimes requiring nightshifts to keep up with demand - and has given rise to a spin-off site - www.greatforschool.co.uk which allows schools to outsource their uniform supply logistics entirely. Schools have to sign up to the site and can then issue parents with an access password to ensure that items of uniform can only be bought by genuine purchasers.