On the first day of Christmas
"On the first day of Christmas,
My true love sent to me,
A Christmas card of a celebrity family."
When you first think of a Christmas card do you think of the nativity, red robins, Father Christmas, reindeer and snowmen etc? I know I do. However it is becoming more and more frequent for these subject matters to be replaced by the family portrait. Who remembers Ed Miliband's family Christmas card in 2011? Or much more extremely, the Kardashian family's annual Christmas card?
Lets consider the Kardashian family's 2013 Christmas card (please see image above; image credit to The Kardashians/LaChapelle). The photograph was taken by world renowned fashion photographer David LaChapelle and was said to have cost 250 thousand dollars to produce. A pretty good effort, don't you agree? But is this really a portrayal of the true meaning of Christmas? On the surface, the image appears to be very Las Vegas; the Kardashian family looking very wealthy and glitzy with casinos, dollar signs, gold statues, celebrity magazines etc around them; showcasing certain stereotypes of Pop Culture. This is all very well and nice, but is this very festive? To be fair, amidst all of the Vegas memorabilia and glamour, there are actually some coloured lights and Christmas ribbon. Perhaps there is more to this dystopian tableau than meets the eye and there is actually an imperative allegory behind this?
Undoubtedly this card could be endlessly decoded and discussed, but at the end of the day, is there a definitive law on what makes a true Christmas card?
Although a side step away from the first Christmas card depicting the Cole family in 1843, in all their glitz and carrying a glass in their hand, hats off to them I'd say for staging such a unique and distinctive card and bringing the Christmas card journey full circle.
What do you think?
Over and Out :)
Steph - The Marketing Assistant
P.S Popcorn Web Design offers a wide range of graphic design services. Unfortunately we may have missed the opportunity to help with your Christmas cards and stationary this year, but please don't forget us in January! For more info please go to:www.popcornwebdesign.co.uk