2. Mobile-first optimisation

Google switched to mobile-first indexing in March 2018. This means Google’s bots will now review your website’s mobile version before the desktop one when deciding how to rank your site in its search engine results pages (SERP).

Your mobile site will now be seen as the primary version of your website, so if it is not mobile responsive, you may see a drop in your SERP rankings. Having a fully-optimised and responsive website in 2019 will be vital for going up in Google rankings.

On top of this, pay attention to your mobile site’s loading speed, as this plays a part in how Google ranks mobile sites.

According to Google, site speed also affects how long users stay on your web pages:

  • 1 out of 2 people expect a page to load within less than 2 seconds
  • 53% of visits are more likely to be abandoned if the page takes longer than 3 seconds to load on a mobile device
  • 46% of people have shown displeasure in waiting for pages to load while browsing the web on a mobile device