As a web agency, we would love to say having a website that reflects your brand and values, should be all you need. But, that would be a lie. You need to shout about it and drive traffic to it continuously.
So, how do you increase the traffic? There are loads of methods from using traditional pr agencies, guest blogging, attending conferences or hosting webinars but these are all time consuming and not achievable for every business. Below we have looked at the five methods we use.
This is an effective way of ensuring visitors return to your website. If the content is specific, valuable, insightful and most importantly updated regularly, users will return to read your latest posts.
Analytics can be used to both review the success of a blog and plan for the next. It will highlight:
Google analytics displays all the data you need to encourage the visitor to return.
Social media can be a powerful way of driving traffic to your website. Below are a few tips.
This is a simple, effective way to increase your page rankings and encourage your target market to your website. By ensuring page titles, meta descriptions, image alt tags and the article wording are relevant and accurate you should see a rise in traffic.
There are various forms of paid advertising, the most common being Pay Per Click, Google AdWords, sponsored ads and Facebook adverts. By using the insight and research tools available on each platform you can target the adverts and drive users to the website.