Muddy Matches.
A social networking, dating website for "Country Minded Folk".
Client profile.
Muddy Matches is a start-up website offering a new spin on the established online dating agencies. By focusing on a special interest area – in this case a love of countryside matters and the pursuit of the pleasures of rural living, Muddy Matches aims to bring together not just people seeking romantic partners who share this interest, but men and women looking for like-minded friends, thus creating a community dedicated to a love of the countryside. The founders are two astute women with a strong sense of the value of good PR. Visitors would be able to see a limited number of search results without registration or payment, but would not be able to contact anyone until they were registered. Instead of a long-term subscription, the site was to offer paid memberships of three months or more, recognising that members of any community come and go, but long enough to give the site a fair trial.
"Popcorn captured our ideas and dreams and turned them into the perfect website. "
Lucy Reeves - Muddy Matches
Popcorn delivers.
Most dating or introduction websites offer broadly-similar functionality. Muddy Matches challenges the conventional approach by asking visitors to take a short and amusing quiz to establish their ‘muddiness ratio’. Once the ratio is established, it can be used as a criterion when searching for matches with like-minded people. The site has secure communications built in, to protect the identities and contact details of all members, unless and until they wish to reveal them. Searches can be carried out geographically, thanks to the integrated postcode database, and on other criteria. The Muddy Matches website also incorporates a blog for the two founders to recount their activities as they spread the word about their unique service.