Search engine optimisation (SEO).

Search engine optimisation.

All our websites are built to earch engine "best practice" standards. However if it is vital that your site generates business through search engines alone then we need to carry out further work. To help our clients achieve success on the web, Popcorn have developed a range of consultancy services which aim to make your website visible to the right people and then ensure you have the highest possibility of converting those visitors from prospects to clients.

Our optimisation services have been designed to be used in a toolbox approach – we only use the tools needed, keeping the project focussed and the costs down. This approach allows us to tailor the service offered to your particular needs and the website's unique set of characteristics.

Why is regular SEO important?

Search engines are constantly evolving the way they index websites to improve results and combat abusers. They understand that they are only in business as long as their user base are satisfied with the relevance of search results given to them.   Having a website built to best practice in this area doesn’t provide endless future proofing – for companies reliant on search engines driving traffic to their sites, it’s a constant battle.

So how do you get to the top of the pile in organic listing?  Well, the first thing we should say is that there is no guaranteeing top slot and as search engines evolve, this years ’s best practice will as well.  Having said that there is an awful lot you can do to improve your position. 

Website ranking report.

A brief report highlighting the performance of your website against a number of keywords and search terms. It should be noted that weak performance on search engines can be due to bad keyword selection as well as poor optimisation and this report usually acts as a precursor to a more in depth study.

Website health check.

Typically a four page report considering on page and off page SEO issues. This report will also outline usability issues where these have been identified.

SEO report.

An in-depth report considering the most critical aspects of on page and off page ranking factors. These include website structure and build quality, keywords and content and linking strategy.